Concept & originality check
Every concept is registered and put through a genuine originality pass before it’s classified into one of the five content tracks. Derivative ideas are flagged here, early, rather than discovered by a buyer later.
Entertainment / The pipeline
Concept to greenlight,
Concept to greenlight,
in seven stages — two of them hard gates.
Most development processes are transparent about the stages that exist and quiet about which ones actually stop a project. Ours doesn’t hide it: two stages carry real veto power, and neither can be skipped under deadline pressure.
The route
Structured, gated, and never self-approved.
Creative & story architecture
Hook strength and story-engine durability are pressure-tested with a specific question: does this survive more than one season, and does the premise still hold once the initial gimmick has worn off. A striking first episode idea with nowhere to go gets flagged here, not in a commissioner’s notes.
Commercial & market intelligenceHARD GATE
A minimum threshold of named, real buyers must be identified before commercial conversations start — not a category claim like “streamers are buying this genre,” but specific platforms, specific commissioners, specific evidence of appetite. A project without a credible, named buyer landscape does not advance past this stage.
Platform & distribution strategy
Platform fit and territory sequencing are mapped honestly, including an adaptation checklist for anything intended to travel internationally — what changes for a US remake, what a format bible needs to specify for a licensee to execute it correctly elsewhere.
Production architecture & packaging
Cost modelling and talent assessment are checked for realism, not ambition — does the budget the project needs actually match the budget the market for this track will support. This is where a beautiful but unproduceable concept gets caught.
Legal, IP & rights architectureHARD GATE
Full chain of title, rights stack, and IP ownership must be cleared and documented before a project proceeds. This is resolved here, deliberately early, so a fast-moving deal is never stalled at the point of sale by paperwork that should have been sorted months earlier.
Final greenlight & commercial readiness
A genuine greenlight-probability assessment and buyer-pressure architecture are prepared — meaning the package that reaches a commissioner has already survived every hard question our own team could throw at it internally, days or weeks before the buyer asks the same ones.
Full stage-by-stage detail, including the specific criteria each specialist function checks against, is covered in the Entertainment Development Bible — shared with production partners and prospective buyers under NDA.
Confidentiality boundary
What the public site does not show.
No buyer maps
Names, relationships and unpublished intelligence stay private.
No scoring weights
Internal criteria, weights and pass thresholds are not public.
No unpublished projects
Concepts and development assets require authorised handling.
Your next move
Have a concept you’d like assessed?
Or a buyer relationship you want to bring a project to — tell us where you’re at.
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