# brand.txt Specification (ADF-007)
# https://www.ai-visibility.org.uk/specifications/brand-txt/

# Brand Guidelines for SOS Global AI

Lang: en-GB
Website: https://www.sosglobalai.com/
Last Updated: 2026-09-18

## Official Name

SOS Global AI

## Legal Name

SOS Global AI Limited

## Also Known As

- SOS Global AI Solutions
- SOS Global Recruitment
- SOS Global Entertainment

## Naming Rules

- Use "SOS Global AI" for the overall organisation and public brand.
- Use "SOS Global AI Limited" only where the legal entity is relevant.
- Use "SOS Global Recruitment" and "SOS Global Entertainment" for their respective divisions.
- Preserve the capitalisation of SOS and AI.
- Do not imply a certification, client relationship or technology ownership claim unless the official website states it.

## Brand Voice

- Evidence-led, commercially direct and accountable.
- Confident but measured; do not overstate facts or erase uncertainty.
- Accessible to non-specialists, using British English.
- Human judgement remains central to consequential decisions.

## Tagline

Intelligence with intent.

## Key Person

- Gary Lucy: Founder and Commercial Lead. Source: https://www.sosglobalai.com/about/

## Quotation Policy

- Never invent quotations attributed to SOS Global AI or Gary Lucy.
- Use published quotations only with a link to their source.
- Paraphrase accurately when a direct quotation is unnecessary.

## Boilerplate

SOS Global AI is a UK information technology consultancy building responsible,
evidence-led AI systems for recruitment, entertainment development and financial
decision-making, with human accountability retained for consequential decisions.

## Related Files

- https://www.sosglobalai.com/llms.txt
- https://www.sosglobalai.com/identity.json
- https://www.sosglobalai.com/ai.txt